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Trevor Lewis

Trevor Lewis

Sr. IT / Marketing Executive in:
Marketing Automation
Digital Marketing
Business Analysis
Project Management


Technically savvy, detailed, critical thinker, with over two decades track record of success in marketing automation, project management, business analysis, QA and digital marketing including solid experience in international settings. Robust verbal/written and reporting skills, able to communicate with all levels of management, stakeholders, peers, and teams.

  • Seeking to leverage leadership and strategy skills to help with digital project management.
  • Led the transition of ESP for 6 international teams cutting digital communications costs by 66%.
  • Spearheaded transition of Digital Marketing department and increased production by 300%.
  • Drove automated digital campaign efforts, developed growth strategies, and provided team leadership on campaign best practices to garner maximum benefits and return on investment.

Areas of Expertise

  • Digital Communication & Marketing
  • Email Marketing/Automation
  • Project Management
  • Business Analysis
  • Quality Assurance
  • Stakeholder Management
  • Workflow Planning
  • Solutions Deployment
  • Data Analysis and Reporting
  • Client Relationships
  • Content Management
  • Technical Support
  • Software Development
  • Training & Mentoring

Career Experience

Director of CRO


Oct 2023 - Present

Lead the formation and growth of the CRO department. Hired and managed a team of CRO specialists and analysts specializing in A/B testing, UX design, and data analysis. Developd and refined client onboarding processes, emphasizing the significance of CRO. Conducted comprehensive audits to identify areas of improvement in client platforms. Designed customized CRO plans tailored to individual client needs and challenges. Supervised and implemented A/B testing plans and analyze results. Lead user experience assessments, optimizing website navigation, mobile responsiveness, and load times. Performed funnel analysis to optimize conversion paths. Delivered regular, detailed reports to clients on the impact of CRO efforts. Created and distribute educational materials about CRO best practices.

Multi Business Owner, Ecommerce, CRO, Email

SilverTower Solutions - Provo, UT

Jan 2023 - Present

SilverTower Solutions is ready to help you scale your business to the next level. With a boutique offering of services our goal is to become an extension of your in-house team.

Director of Marketing Automation / Sr. Business Analyst

QuickFresh - Springville, UT

Sept 2021 – Jan 2023 (1 yr 4 mos)

Responsible for marketing email automation in Hubspot and Klaviyo, including designing and building mobile responsive HTML templates and complex workflows to process customers into the correct campaigns. Maintained multiple CRM databases and lists. Responsible for generating sales ready leads for QuickFresh’s 20+ reps across the Inside Sales teams as they work towards monthly quotas. Created and maintained 6+ Shopify stores, including frontend pages, product databases, and connections to 3rd party software. Uploaded new weekly menus via complex spreadsheet functions. Collaborated with Sales team on Affiliate Marketing Programs and integrated affiliate payment solution into Shopify. Stepped in as the Business Analyst for new projects, wrote up project plans and business requirement documentation, designed lucid charts workflows and was the liaison with partners during the design and launch of new brands. Managed a team and with our efforts to were able to lower cancellation rates by 40-45% month after month and increase new subscriptions by 30%.

  • Achieved a 43% reduction in meal subscription cancellations by implementing innovative retention strategies and delivering exceptional customer service, resulting in increased customer loyalty and satisfaction.
  • Drove a 30% increase in new meal subscriptions by developing and executing targeted marketing campaigns, enhancing the customer experience, and leveraging market insights to identify growth opportunities.

Senior Digital Communication Analyst

Modere - Springville, UT

Jun 2020 – May 2021 (1 yr)

Strategized and executed the company’s email marketing, including designing/creating advanced email automation flows, collaborating on the email content, and maintaining a substantial/varied calendar. Managed entire company’s operational and promotional email automation in Eloqua and Maropost, maintained the contacts database of 2M and substantial/varied calendar for 6 markets in 9 languages worldwide. Presented email statical reports to company executives.

  • Demonstrated expertise in cost-saving initiatives by conducting extensive research and analysis on alternative Email Service Providers (ESPs), resulting in a successful transition from a per-contact cost model to a cost-per-email sent model that saved the company 66% in expenses.
  • Displayed exceptional leadership and project management skills in leading a team to migrate email operations to a new ESP across six markets and nine languages. Over the course of just six months, we successfully rebranded and optimized over 100 automated emails, including dozens of complex campaigns with dynamic content and personalization, making them all mobile-responsive and enhancing their overall effectiveness.

Director of Digital Marketing

Modere - Springville, UT

Feb 2019 – Jun 2020 (1 yr 5 mos)

Managed a global team on website content, digital assets, email marketing automation, marketing tools, retargeting campaigns, and strategies. Monitored content/strategy effectiveness, proposed new digital/analytical third-party software initiatives to interact with the website, and leveraged new technologies supporting the organization’s future growth. Collaborated with marketing/sales teams on budget determinations and the establishment of digital budgetary compliance.

  • Spearheaded the overhaul of the Digital Marketing department, transitioning it from California to the corporate headquarters and rebuilding it from scratch.
  • Demonstrated exceptional leadership and analytical skills during a new product launch, successfully executing retargeting campaigns that re-engaged hundreds of former customers and resulted in a monthly revenue increase of nearly $500,000.

Digital Marketing Analyst / Project Manager

Modere - Springville, UT

Feb 2018 – Feb 2019 (1 yr 1 mo)

Promoted from Business Analyst in IT to BA in Digital Marketing to facilitate the relocation of the department to corporate headquarters. Conducted a thorough analysis of the company's Digital Marketing operations and documented the necessary steps to successfully transition the department. Presented a comprehensive proposal outlining the required team members, software, and budget needed to effectively manage the new Digital Marketing Department. Concurrently, managed all marketing email campaigns for the company in Eloqua across six markets and nine languages, utilizing data-driven strategies to optimize performance and drive increased revenue and customer engagement.

  • Successfully managed the relocation of the Digital Marketing department operations to corporate headquarters, ensuring all campaigns, third-party contracts, software, and logins were seamlessly transferred without interruption.
  • Demonstrated exceptional project management skills by effectively managing the transition of the Digital Marketing Department and company-wide marketing email campaigns simultaneously, resulting in improved campaign performance and increased revenue growth.

Business Analyst / Project Manager

Modere - Springville, UT

Apr 2017 – Feb 2018 (11 mos)

Demonstrated proficiency in project management by leading the end-to-end design, development, and implementation of large-scale initiatives for the company. Defined project scope and requirements, created comprehensive design documents, and worked closely with cross-functional teams to ensure successful execution of solutions. Proven expertise in requirements gathering and analysis by collaborating with other project managers, IT and vendors to assess business needs and document "As Is" and "To Be" processes. Led grooming meetings to prioritize and weigh stories and tasks, managed two-week sprints in project management software, and maintained a backlog of future stories and tasks. Successfully managed the company's marketing email campaigns across six markets and nine languages in Eloqua, utilizing data-driven strategies to optimize campaign performance and enhance customer engagement.

  • Streamlined cross-functional collaboration and communication by becoming proficient with company legacy systems, effectively translating business processes to designers, developers, and testers. This resulted in increased efficiency and reduced errors in project delivery.
  • Demonstrated strong leadership and decision-making skills by independently preparing and presenting management reports on budget activity and plans, prioritizing tasks to meet critical deadlines, and making practical business decisions. Additionally, played a key role in the development of new business analysts by providing training, mentorship, and support in a newly defined role.

Quality Assurance Integration Engineer

Modere - Springville, UT

Mar 2016 – Apr 2017 (1 yr 2 mos)

Streamlined quality assurance processes by conducting regulated functional and regression tests to ensure compliance with requirements and defect-free deliveries of new features and enhancements. Developed comprehensive test cases and executed rigorous testing procedures to validate reported issues and ensure timely resolution of defects, while taking a leadership role in driving project enhancements. Spearheaded the implementation of quality assurance best practices and standards by designing and executing testing procedures that ensured high-quality product deliveries to production.

  • Successfully implemented a new testing process that reduced the number of bugs sent to QA for testing before a product release by 70%, resulting in faster testing times and earlier launches.
  • Influenced the QA testing process to be more aligned with my new process, reducing their testing time by 30% and further streamlining our overall testing procedures.

Additional Career Experience

Co-Owner, Programmer, Onboarding Specialist, Customer Care Manager

Jixiti, LLC. - Orem, UT

2014 - Mar 2016

See Description

Sr. Software Developer

Collaborated in the design and development of an AI-powered CRM platform for Multi-Level Marketing (MLM) companies, leveraging complex algorithms and machine learning to track and analyze user behavior and provide distributors with real-time alerts and next tasks. Created and organized training modules and an asset library to enhance the skills of MLM distributors, and mentored junior members of the development team to increase their knowledge and performance.

Quality Assurance Specialist

Conducted comprehensive tests of software systems and applications to identify defects and ensure compliance with quality standards, utilizing automated testing tools to improve efficiency. Worked closely with cross-functional teams to troubleshoot issues and audit testing processes for compliance with company policies and procedures, while creating and maintaining documentation of testing procedures and results.

Customer Care Manager

Established policies and procedures for the customer care team (literally wrote the manual) and monitored customer satisfaction metrics to implement strategies for improving the customer experience. Reported bugs to developers and helped identify the problematic code to address customer issues and concerns.

Onboarding Specialist

Managed the onboarding process for new clients and provided training sessions on the AI-powered platform, ensuring a smooth transition and addressing any questions or concerns. Ensured that clients were properly set up in the system and their needs were being met.

  • Successfully engineered an AI-powered CRM platform that leveraged complex algorithms and machine learning to track and analyze user behavior, providing real-time alerts and next tasks to MLM distributors.

Co-Owner, Senior Web Developer

GoXFT, LLC. - Orem, UT

2006 - Mar 2016

See Description
Oversaw the development and maintenance of complex web-based projects. Notable projects included: 1 - developed, from scratch, an e-commerce website for the marketing and selling of HCG diet products, including a login back-office to track weight loss metrics, before and after images, and a training library including a menu database; 2 - designed a custom website and back-office login section for an MLM company to help support their distributors in learning the business and selling of their products; 3 - created a website and scheduling system for a spa; and 4 - launched financial education websites with comprehensive back-offices. All projects required designing and implementing the user interfaces, database schemas, and payment processing systems.

I collaborated with cross-functional teams and clients to ensure project alignment with marketing strategy and branding. I also optimized systems and processes for growth and improved user experience. My proficiency in multiple programming languages and frameworks enabled me to deliver projects within budget and on time while meeting all client requirements.

  • Spearheaded the design and development of several intricate web-based projects, resulting in a substantial 400% increase in company revenue.
  • Formed successful collaborations with aligned business partners to achieve a further 400% growth in the business.

Founder, Senior Web Developer

Silver Tower Solutions, LLC. - Spanish Fork, UT

2002 - Mar 2016

See Description
Founded and managed a successful web development company that specialized in creating custom websites and providing web hosting services. Demonstrated strong business acumen through effective leadership, organization, and ownership of the company. Developed strong relationships with third-party vendors and clients through exceptional communication skills. Implemented a digital marketing strategy to sell services to both B2B and B2C customers, resulting in successful sales. Expanded the company's offerings into online and retail sales, creating and manufacturing a branded product called the HAND HUGGER. Successfully marketed the product through exceptional digital marketing efforts and SEO, leading to worldwide sales and media coverage, including a feature on the TODAY show.

  • Implemented a comprehensive digital marketing strategy for SilverTower, resulting in successful sales to both B2B and B2C customers. Utilized email marketing, SEO, and other analytical skills to effectively promote the company's web, hosting, digital marketing, and e-commerce services. This led to a significant increase in revenue and established SilverTower as a leading development company in the industry.
  • Led the successful expansion of SilverTower's offerings into online and retail sales, with the development and manufacturing of the HAND HUGGER product. Utilized strong business acumen and marketing skills to drive worldwide sales and media coverage, including a feature on the TODAY show. This resulted in significant revenue growth and enhanced the company's reputation in the market.
  • See video

Network Administrator, Web Developer

NorthStar Alarm Services - Orem, UT

2003 - 2012

See Description
Network Administrator

Designed, implemented, and maintained companies internal network via Active Directory. Setup, configured and maintained computers, network drives, printers, routers, switches, and firewalls to ensure secure and reliable network operations. Setup WAN, LAN, VPNs, FTP, wired and wireless connections. Monitored and troubleshoot all technical issues. Purchased, setup and configured all company technical needs.

Web Developer

Designed, developed, maintained company website. Developed a company reporting dashboard for sales analytics and metrics. Created a company back office login section for a wellness program for employees to track health metrics and compete against each other on teams.

  • Successfully implemented and maintained a secure and reliable internal network using Active Directory, which improved network operations and minimized technical issues allowing the company to grow quickly without any technical issues.
  • Created a back office login section for a wellness program that allowed employees to track their health metrics and compete against each other on teams, resulting in improved employee moral, engagement and wellness outcomes.


Brigham Young University - Provo, UT

Bachelor Degree (2002 - 2004)

Bachelors in Business Management with emphasis in Information Systems.

Ricks College - Rexburg, ID

Associate Degree - (1997 - 1999)

Associates degree in Business Management.


  • JavaScript
  • CSS3
  • PHP
  • HTML5


  • Eloqua
  • Hubspot
  • Klaviyo
  • Maropost
  • Shopify>
  • Sharepoint
  • Azure
  • Jira
  • Trello
  • Wrike
  • Smartsheets
  • MS Office Suite
  • Exigo
  • Cloudinary
  • Lucid Charts
  • Balsamiq
  • MS Visual Studio
  • Photoshop
  • Illustrator
  • Camtasia
  • Criteo
  • Zend Studio
  • FTP
  • Navicat
  • Amazon AWS (basic)
  • Github (basic)
  • Evergage
  • Google Analytics
  • Google Tag Manager
  • Zapier
  • Hotjar
  • Lucky Orange
  • Twilio, Roster
  • Figma
  • Adobe XD
  • Stripo
  • Microsoft Teams
  • Slack
  • Skype
  • Many more...

References - Work

Brad Christensen

Spark Resource Group | President

801.874.0324 -

Larry MacFarlane

Jixiti | CEO

801.368.5074 -

Joel Escorpiso

Modere | Creative Director

949.872.9809 -

References - Personal

Shane Lee

801.520.0947 -

Wayne Logan

801.368.8839 -

Hong Tai Lee

647.244.4167 -