Technically savvy, detailed, critical thinker, with over two decades track record of success in marketing automation, project management, business analysis, QA and digital marketing including solid experience in international settings. Robust verbal/written and reporting skills, able to communicate with all levels of management, stakeholders, peers, and teams.
Seeking to leverage leadership and strategy skills to help with digital project management.
Oct 2023 - Present
Lead the formation and growth of the new CRO department. Developed and refined all aspects of the CRO processes, documentation, education material, onboarding, audits, plans, testing, analysis, user experience assessments and reporting.
Jan 2023 - Present
SilverTower Solutions is ready to help you scale your business to the next level. With a boutique offering of services our goal is to become an extension of your in-house team.
Sept 2021 – Jan 2023 (1 yr 4 mos)
Responsible for marketing email automation in Hubspot and Klaviyo, including designing and building mobile responsive HTML templates and complex workflows to process customers into the correct campaigns. Maintained multiple CRM databases and lists. Responsible for generating sales ready leads for QuickFresh’s 20+ reps across the Inside Sales teams as they work towards monthly quotas. Created and maintained 6+ Shopify stores, including frontend pages, product databases, and connections to 3rd party software. Uploaded new weekly menus via complex spreadsheet functions. Collaborated with Sales team on Affiliate Marketing Programs and integrated affiliate payment solution into Shopify. Stepped in as the Business Analyst for new projects, wrote up project plans and business requirement documentation, designed lucid charts workflows and was the liaison with partners during the design and launch of new brands. Managed a team and with our efforts to were able to lower cancellation rates by 40-45% month after month and increase new subscriptions by 30%.
Jun 2020 – May 2021 (1 yr)
Strategized and executed the company’s email marketing, including designing/creating advanced email automation flows, collaborating on the email content, and maintaining a substantial/varied calendar. Managed entire company’s operational and promotional email automation in Eloqua and Maropost, maintained the contacts database of 2M and substantial/varied calendar for 6 markets in 9 languages worldwide. Presented email statical reports to company executives.
Feb 2019 – Jun 2020 (1 yr 5 mos)
Managed a global team on website content, digital assets, email marketing automation, marketing tools, retargeting campaigns, and strategies. Monitored content/strategy effectiveness, proposed new digital/analytical third-party software initiatives to interact with the website, and leveraged new technologies supporting the organization’s future growth. Collaborated with marketing/sales teams on budget determinations and the establishment of digital budgetary compliance.
Feb 2018 – Feb 2019 (1 yr 1 mo)
Promoted from Business Analyst in IT to BA in Digital Marketing to facilitate the relocation of the department to corporate headquarters. Conducted a thorough analysis of the company's Digital Marketing operations and documented the necessary steps to successfully transition the department. Presented a comprehensive proposal outlining the required team members, software, and budget needed to effectively manage the new Digital Marketing Department. Concurrently, managed all marketing email campaigns for the company in Eloqua across six markets and nine languages, utilizing data-driven strategies to optimize performance and drive increased revenue and customer engagement.
Apr 2017 – Feb 2018 (11 mos)
Demonstrated proficiency in project management by leading the end-to-end design, development, and implementation of large-scale initiatives for the company. Defined project scope and requirements, created comprehensive design documents, and worked closely with cross-functional teams to ensure successful execution of solutions. Proven expertise in requirements gathering and analysis by collaborating with other project managers, IT and vendors to assess business needs and document "As Is" and "To Be" processes. Led grooming meetings to prioritize and weigh stories and tasks, managed two-week sprints in project management software, and maintained a backlog of future stories and tasks. Successfully managed the company's marketing email campaigns across six markets and nine languages in Eloqua, utilizing data-driven strategies to optimize campaign performance and enhance customer engagement.
Mar 2016 – Apr 2017 (1 yr 2 mos)
Streamlined quality assurance processes by conducting regulated functional and regression tests to ensure compliance with requirements and defect-free deliveries of new features and enhancements. Developed comprehensive test cases and executed rigorous testing procedures to validate reported issues and ensure timely resolution of defects, while taking a leadership role in driving project enhancements. Spearheaded the implementation of quality assurance best practices and standards by designing and executing testing procedures that ensured high-quality product deliveries to production.
2014 - Mar 2016
2006 - Mar 2016
2002 - Mar 2016
2003 - 2012
Bachelor Degree (2002 - 2004)
Bachelors in Business Management with emphasis in Information Systems.
Associate Degree - (1997 - 1999)
Associates degree in Business Management.
Spark Resource Group | President
801.874.0324 - brad@sparkrg.com
Jixiti | CEO
801.368.5074 - larry@jixiti.com
Modere | Creative Director
949.872.9809 - joele@modere.com
801.520.0947 - shane.lee2006@gmail.com
801.368.8839 - wlogan@certapro.com
647.244.4167 - hongtai@gospecmarketing.com